Reliance, Disney Announce Merger, Nita Ambani To Head Merged Entity 😲🌟

Industry circles are keenly looking at Disney Reliance's joining hands to initiate major revolutionary changes in the field of OTT and satellite. Because this is not a rush deal. The deal is said to be worth around 8.5 billion dollars. Through this combination, 750 million viewers are going to be reached across the country. Reliance holds 16.3 percent, Viacom 46.3 percent and Disney 36.8 percent. Nita Ambani is going to be handed over the chair. Uday Shankar will be the Vice-Chairman as well as the Strategic Advisor.

Analysts are predicting that in the coming days, it will own more than 40 percent of the market share. Especially in the affairs related to sports, with the participation of Arithena Reliance, it is calculated that in the coming days it will be completely dominant. There is already tremendous competition in terms of OTTs. As Netflix surges like never before, Prime is gearing up with new moves. Things like Sony Liv are changing plans. Aha, this competition is changing plans for only Telugu apps like ETV Win.

The joint venture of Reliance and Hot Star is to increase the audience by further strengthening OT, which is becoming a parallel alternative to theater entertainment. Such developments are heartening for producers who are worried that the market for digital rights has fallen sharply. Because apart from big stars, the demand for medium range hero films also increases while they are still in production. Opportunities for artists increase through web series. Direct digital movies production is gaining momentum.😲🌟