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MusicFx Uses AI to 'Resurrect' Satya Sai Baba in Viral Music Video, Sparking global praise During Birth Centenary

Andhra Pradesh CM Chandrababu Naidu Launches Album at Birth Centenary Event; Features Late SPB, KK & Balamuralikrishna; Streams Across 240 Countries

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Hyderabad, India – November 23, 2025 – An established Hyderabad media production house, MusicFx with 20 years of experience is making global headlines after deploying advanced artificial intelligence to digitally "bring back to life" spiritual icon Satya Sai Baba in music video that have gone global within hours of launch during his birth centenary celebrations, generating emotional reactions from devotees at the launch and worldwide. It was launched by Honorable Chief Minister of Andhra Pradesh Shri Nara Chandrababu Naidu at Puttaparthi as part of the Shri Satya Sai Baba Birth Centenary celebrations. The birth centenary celebrations were graced by the honorable President of India Smt. Droupadi Murmu, the honorable Prime Minister of India Shri Narendra Modi, the Deputy Chief Minister of Andhra Pradesh Shri Pawan Kalyan, and the Minister for Information Technology, Andhra Pradesh Shri Nara Lokesh.



MusicFx, a division of EastFx Media Communication, deployed cutting-edge AI technology to recreate the visual presence of the beloved spiritual leader who passed away in 2011. The album 'Sri Satya Sai Baba - My Life Is My Message', produced by Sowbhagya Chitra, features AI-generated video imagery synchronized with devotional songs performed by India's biggest music legends—including three who have also passed away: Late Dr. M. Balamuralikrishna, Late SP Balasubrahmanyam (SPB), and Late KK.


Chief Minister's Endorsement: "Technology Meets Tradition" At the high-profile album launch held in Puttaparthi, Andhra Pradesh Chief Minister Sri Nara Chandrababu Naidu praised the project as a groundbreaking example of how AI can preserve cultural and spiritual heritage. "This exemplifies the fusion of technology and tradition, making timeless messages accessible to the digital generation," the CM stated, calling it a world-first achievement.


The timing couldn't be more significant—as the global Satya Sai Baba community commemorates the spiritual leader's birth centenary with events across continents, these AI-powered videos have become the most viral tribute, trending under hashtags #SatyaSaiBaba100 and #AIBringsBackBaba.


"He's Here Again": Emotional Response Goes Viral Comments on the songs reveal the profound emotional impact: "I felt like he's here again," wrote one devotee. "Tears streaming down my face—this is a miracle of modern technology," commented another. The album's 14 tracks have collectively generated millions of views across social platforms, with viewers describing the experience as "seeing Baba alive" and "feeling his presence after so many years."


The viral success extends beyond devotional circles. Technology and entertainment media outlets globally are covering the story as a landmark case study in using AI for cultural preservation and spiritual connection—raising positivity about the future of digital resurrection technology.


The album, featuring music composed by Isaignani ilaiyaraaja, brings together an unprecedented lineup of 11 legendary Indian vocalists, including Shankar Mahadevan, Shreya Ghoshal, Sonu Nigam, Kailash Kher, Hariharan, Shaan, Bombay Jayashri, and Kavita Krishnamurthy—alongside the late maestros Late Dr. M. Balamuralikrishna, Late SP Balasubrahmanyam (SPB), and Late KK. This makes it perhaps the only album in Indian music history to feature posthumous contributions from three iconic artists through recordings made before their passing.


"The project took what would typically require months of traditional video production and completed it in days using AI," said a MusicFx spokesperson Nivedita Southekal. "But more importantly, it created an emotional bridge across time—allowing younger generations who never saw Satya Sai Baba to experience his presence."


Global Distribution Record: 240 Countries, 150+ Platforms In what MusicFx describes as an industry benchmark, the album has been simultaneously released across more than 150 music streaming platforms spanning 240 countries and territories—from Spotify, Apple Music, Amazon Music, and YouTube Music to regional powerhouses like JioSaavn and Gaana, plus 145+ additional services.


"From Tokyo to Toronto, Mumbai to Mexico City, anyone can now access these songs on their preferred platform," the company noted. All tracks are also available via a dedicated hub at eastfx.in/saibaba.


The distribution scope is particularly significant given the global diaspora of Satya Sai Baba followers—with major concentrations in the USA, UK, Canada, Australia, Southeast Asia, and across Africa.


About MusicFx and EastFx MusicFx is a specialized division of Hyderabad-based EastFx Media Communication India Private Limited, which has 15+ years of experience in media technology. 


MusicFx has produced numerous AI-powered music videos that are showcased on the MusicFx Club YouTube channel. One of their notable successes is the AI music video song  "Priya, Paas Rehna", featuring a college romance theme, which has become a huge hit on music streaming platforms, demonstrating the division's capability to create commercially successful AI-generated content across diverse genres.


For more information:

Stream the album: eastfx.in/saibaba


Media Contact:


EastFx Media Communication India Private Limited

Phone: 9490918080

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