Know Your Label Are Food Claims Going Too Far?
- pradeep
- 2 hours ago
- 2 min read
The Food Safety and Standards Authority of India (FSSAI) has raised concerns over health and nutritional claims made by Dabur on some of its food products, asking the company to remove around 100 claims that were considered misleading or unsupported.
The move has brought renewed attention to how food brands market products and how consumers understand labels before making purchases.
FSSAI Reviews Product Claims
According to reports, FSSAI examined claims used on Dabur products and found certain statements that required changes under food labelling regulations.
The regulator’s focus is on ensuring that health, nutrition and wellness claims made by companies are backed by scientific evidence and do not mislead consumers.
Why Food Labels Matter
Food packaging often uses terms such as “healthy,” “natural,” “immunity boosting” or other wellness-focused messaging to attract buyers.
Regulators have stressed that such claims must accurately represent the product and should not create unrealistic expectations among consumers.
Dabur’s Response
Dabur has been asked to make necessary changes to its product communication and remove claims that do not meet regulatory requirements.
The company’s response and further compliance measures will determine how the affected product labels and marketing material are updated.
Growing Focus On Consumer Awareness
The development comes amid increasing attention on food transparency, nutrition information and responsible advertising.
For consumers, experts recommend checking ingredient lists, nutritional information and certification details instead of relying only on promotional claims.
The Bigger Debate
The action against Dabur highlights a larger conversation around how food companies communicate health benefits and how regulators balance innovation with consumer protection.
As wellness products continue to grow in popularity, accurate labelling is becoming an increasingly important issue.
Comments