📰 Zoho’s Arattai Beats WhatsApp & Telegram With TV Feature 📺🔥
- MediaFx
- 3 days ago
- 1 min read
TL;DR:Zoho’s messaging app Arattai launched the world’s first official Android TV messaging app — a feature no rival offers. 💬 Users can now chat, make calls, and view media directly on their smart TVs.
What Happened?
Arattai is now available on Android TV, letting users text, call, and share files without their phone.
Designed for families and businesses using shared TVs.
Built in India by Zoho, it highlights data privacy and local storage.
Flashback / Context
Launched in 2021 as India’s homegrown rival to WhatsApp. 🇮🇳
Competes with global giants like Signal, Telegram, and WhatsApp but focuses on Indian privacy laws.
Zoho plans integration with its workplace suite for seamless office communication.
Who Gains & Who Loses?
Gains: Users tired of using phones for chats at home; local tech startups gain credibility.
Losers: Global messaging giants who ignored smart TV users.
People’s Angle
Perfect for group calls, TV-based family chats, and office conference screens. 📺👨👩👧👦For Indian youth, this is a proud “Make in India” flex — homegrown tech going global. 💪
MediaFx Take
Zoho’s Arattai shows how Indian innovation can outpace global players when focused on everyday needs. 🚀 It’s not about copying WhatsApp — it’s about outsmarting it.
