What’s Behind The ₹120 Crore Trade Talk Around Toxic

Trade buzz around the upcoming film *Toxic* has taken over social media, with claims suggesting the movie has already generated ₹120 crore in business. But industry insiders are now pushing back, calling these numbers exaggerated and driven more by hype than hard deals.

According to trade voices quoted in recent discussions, the figures being floated do not fully align with confirmed pre-release agreements. While *Toxic* — starring Yash — undoubtedly carries massive expectations, insiders say that inflating numbers early is a familiar tactic used to build momentum, shape perception, and dominate headlines.

What’s important is the distinction between projections and actual collections. Trade experts point out that real numbers usually become clear only after theatrical release, satellite deals, OTT rights finalisation, and overseas confirmations — not during early buzz cycles.

In simple terms: excitement is real, but the math may not be.

Why this matters: For Gen-Z audiences and young cinema followers, box-office narratives today are as much about online perception as theatrical performance. Viral numbers often travel faster than verification, creating pressure on films before audiences even walk into theatres.

The debate around *Toxic* also reflects a larger industry pattern — where hype-driven economics sometimes blur the line between marketing and reality. Whether the film lives up to the numbers being quoted will ultimately depend on audience response, not advance chatter.

For now, *Toxic* remains one of the most anticipated projects — but the ₹120 crore claim appears to be more buzz than balance sheet.