IKEA replaces routine jobs with AI, creates ₹9,000 crore business

IKEA is quietly rewriting how jobs evolve in the AI era and it’s not just about replacing people.

The company has started using AI to handle routine customer service queries, reducing the need for human intervention in basic support tasks. But instead of layoffs alone, IKEA has shifted many employees into higher-value roles like design advisory.

In simple terms: AI took repetitive work, humans moved to creative work.

This transition has reportedly unlocked a new business vertical worth over ₹9,000 crore, showing how automation can create new revenue streams when paired with strategic shifts.

Why this matters: AI is no longer just cutting jobs it’s reshaping what jobs even look like.

Subtle system angle: while companies benefit from efficiency and new profits, workers are forced to constantly adapt, raising questions about who truly gains from automation capital or labour.

For Gen Z entering the workforce, the message is clear: routine skills are fading, creative and advisory roles are rising.

AI isn’t just changing work it’s redefining value.