🚨 Delhi HC Protects Aishwarya Rai’s Identity from AI Misuse

TL;DRThe Delhi High Court has ruled that Aishwarya Rai Bachchan’s personality rights — her name, face, image and likeness — cannot be misused, including through AI and deepfakes. The court told Google to remove fake content within 72 hours and asked the IT ministry to block harmful links in 7 days. This is a major step in protecting privacy and dignity in the digital era.

What Happened?

The Delhi High Court has come out strongly in support of Aishwarya Rai Bachchan. It said no one can use her persona — her name, photo, voice, or likeness — without her permission.

The judges pointed out that such misuse is not only about money loss. It also harms a person’s dignity, reputation, and trust. If her image shows up in an ad or video she never approved, people might wrongly believe she endorsed it.

AI & Deepfake Angle

The court specifically included new technology like:

• #AI

• #Deepfakes

• #FaceMorphing

• #GenerativeAI

This is important because fake AI videos and manipulated images are becoming common online, and they can damage people’s reputations overnight.

Court’s Orders

1. Quick ProtectionThe court gave an ex parte ad-interim injunction — an urgent order to stop misuse immediately.

2. Google’s DutyGoogle must delete all fake and unauthorized links within 72 hours.

3. MeitY’s RoleThe Ministry of Electronics & IT has to block or disable all such harmful URLs within 7 days.

Why She Won

Aishwarya Rai is a globally known celebrity with strong goodwill. People trust her endorsements. Misusing her image could mislead the public and harm her reputation. That’s why the court said her personality rights must be safeguarded.

Bigger Picture

• Celebrities now have stronger legal backing against AI misuse.

• Platforms like Google can’t ignore these cases; they must act fast.

• Ordinary people also face image theft and online harassment — and they too need protections.

• AI regulation in India is becoming a serious issue, with courts stepping in to fill the gaps.

People’s Perspective

From a common person’s view, this case shows how courts are willing to act quickly — but mostly for the rich and famous who can afford to fight.

Students, workers, and everyday citizens also suffer when their images or names are misused online. But they often don’t have the time or resources to reach High Courts. That’s why we need simple, affordable systems to protect everyone’s digital rights.

Because dignity and privacy should belong to all people, not just celebrities.

MediaFx Take

This ruling is definitely a positive move. But for real fairness, similar protections should be made easily available to ordinary citizens. In today’s AI world, your face and name are part of your identity — and no one should be able to exploit them without consent.

#AishwaryaRaiBachchan #PersonalityRights #AI #Deepfakes #Privacy