Key Facts: India's gold consumption projected to plunge to 650-700 tonnes this year as sky-high prices kill jewellery demand.​ Investment buying surges anyway—folks snapping lightweight 22-carat pieces, bars, coins despite record highs.​ World Gold Council flags sharp rally hurting traditional buys, but safe-haven fever keeps bullion hot.​ Last updated Dec 19, 2025—ET Bureau reports consumers adapt smart amid price storm.​ Gold fever's hitting a weird twist in India—total dem