🔔 Big B Break Alert! Caller Tune Gone, Relief On the Line! 📞
- MediaFx
- Jun 26
- 2 min read
TL;DR: Bollywood legend Amitabh Bachchan's iconic “Saavdhan rahein, satark rahein...” cyber fraud caller tune, launched by the government in Sept 2024 to raise awareness on scams, has been pulled off all phone networks as of June 26, 2025 🚨. The campaign faced backlash for delaying emergency calls and annoying users, sparking a flood of memes. Big B responded coolly, saying he just did what “Sarkar” asked. Now people are celebrating the end of the tone—even though cybercrime cases were rising last year 📉, Big B continues to rock in film projects!
🎯 What Happened?
From today, June 26, 2025, the government has officially axed the cybercrime awareness caller tune voiced by Amitabh Bachchan, part of a Centre-led PSA campaign since Sept 2024.
Users complained the 40‑second message caused delays in emergency calls, leading to widespread calls for its removal.
📱 Internet Reaction Made It Viral
Social media exploded with memes and online rhyme‑spit, expressing relief that the tune’s been “discontinued finally”.
Hindustan Times captured the mood: “Itni khushi aaj tak ni mili” (never been this happy) as users celebrated.
🗣️ What Big B Said
When trolled on X (“Toh phone pe bolna band karo bhay”), Amitabh replied:“Sarkar ko bolo bhai, unhone jo kaha humne kar diya.”– meaning, “Tell the government, I only did what they told me to.”.
He’s handled the heat with his signature calm swagger.
📊 Why It Started in the First Place
The I4C (Indian Cyber Crime Coordination Centre) rolled out the tune in Sept 2024 in response to rising cyber fraud—17.1 lakh complaints in 2024 vs. 11.3 lakh in 2023—and losses ballooning to ₹7,496 crore by 2023.
It was played 8–10 times per day for three months, as per December 2024 govt directive.
🤔 People Say Yay to This Move
Many felt the tune was torture—creepy during emergencies, annoying in day-to-day calls
Now that it's done, users are relieved, joking “God bless the ones who stopped it” and calling it a big “sigh of relief”
🎬 Big B’s Future Road
Amitabh Bachchan remains active with high-voltage film projects like Section 84, and sequels to Brahmāstra and Kalki 2898 AD iso his voice will still echo in cinemas, not your phone!
📌 MediaFx Opinion
From the working‑class netizens’ perspective, this move is a win! 👍 The govt did well to listen when the people’s voice cried out louder than a famous voice. Public safety isn’t just about awareness—it’s about not messing up emergencies. The people matter most, and sometimes even superstar campaigns should step down when they hamper the public. Stay alert—but don’t suffocate our calls! 📣
😎 What’s Next?
Keep educating about #cybercrime ⚠️—but do it smarter, not annoying.
Tech innovations: shorter path, faster alerts.
Bollywood can help, but let the people’s needs rule.
Do you feel more relaxed now? Drop your thoughts below! 👇
