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šŸ“° Ram Charan’s ā€˜Chikiri’ Song from Peddi Sets the Internet on Fire — Pure Energy, Pure Mass! šŸ’„šŸŽ¶

TL;DR:The makers of Ram Charan’s much-awaited film PeddiĀ have dropped the first dance number ā€˜Chikiri’, and it’s nothing short of a mass feast for fans! With thunderous choreography, addictive beats, and Charan’s signature swag, the song has already clocked millions of views within hoursĀ of release. šŸ’ƒšŸ”„

What’s Happening?

ā€˜Chikiri,’ composed by Thaman S, dropped online late Thursday and instantly became the #1 trending videoĀ on YouTube.

  • Ram Charan’s electric dance moves — blending rustic folk style with urban energy — have fans calling it ā€œthe next Naatu NaatuĀ moment.ā€

  • The visuals, choreographed by Sekhar Master, feature Charan leading a village-fair dance extravaganzaĀ with hundreds of background dancers in sync.

  • The song’s production design is grand — color-splashed sets, traditional drums, and folk art motifsĀ give it a festive Telugu flavour.

  • Music director Thaman, known for his hook-heavy tracks, blends mass beat dropsĀ with folk percussion,Ā creating an anthem that’s already dominating reels.

Even celebrities have joined in — actor Allu Arjun reportedly called the song ā€œmad energy,ā€ while director Sukumar reposted the teaser clip with the caption ā€œVintage Charan is back!ā€

Why It Matters

ā€˜Chikiri’ isn’t just a song — it’s a statement of Ram Charan’s screen commandĀ ahead of Peddi’sĀ grand release.

  • After RRRĀ and Game Changer,Ā fans were waiting to see Charan in a full-fledged dance-driven entertainer, and this delivers exactly that.

  • The track’s success cements Thaman’s streak of mass-musical dominanceĀ post-AkhandaĀ and Sarkaru Vaari Paata.

  • For the film’s team, the song sets the marketing tone — a rustic yet stylish mass filmĀ rooted in local culture but made for global screens.

Who Gains & Who Loses?

  • Gains:

    • Fans:Ā Finally get Charan’s high-octane moves after months of silence.

    • Thaman:Ā Another viral win, boosting Peddi’sĀ album hype.

    • Team Peddi:Ā A massive boost to pre-release buzz, ensuring packed theatres.

  • Losses:

    • Competing Films:Ā Anything releasing in the same weekend may face the ChikiriĀ wave.

    • Reel Creators:Ā Now competing to match Charan’s tempo — good luck keeping up! šŸ˜…

The Bigger Picture

ā€˜Chikiri’ showcases how Tollywood continues to set national standardsĀ for song-based storytelling.

  • With global audiences now tuned to Telugu music after Naatu Naatu’sĀ Oscar win, Peddi’sĀ musical campaign could position Charan as India’s go-to dance icon of this decade.

  • The mix of folk roots and cinematic flair also reflects Telugu cinema’s growing cultural confidence — unapologetically local, proudly universal.

As one fan put it on X:

ā€œWhen Charan dances, the floor isn’t ready — the worldĀ is.ā€ šŸŒšŸ”„
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